Does an Olympic sponsorship move the needle on cultural relevance for brands?

We’re wondering about that, too. From the beaches of Cannes to the Champs-Élysées, Allison’s Consumer Brands team, together with Allison Sports, presents: BGIQ Olympics Edition —Going for Gold. We’re leveraging our proprietary, AI-powered Brandgeist™ IQ product to uncover which brands are sticking the landing and which are flailing from the high beam.

We place brands at the collision of culture + commerce

It’s simple. Brand relevance is the currency of culture. It's what sets your status apart from the status quo. And it's what separates the icons from everyone else. 

But the fact that it’s simple doesn’t mean it’s easy. For starters, culture is a constantly moving target. You have to leverage trends before the clock runs out. But then, you can’t just chase cultural moments. You have to help create and define them, drive the conversations that shape them – and you have to dare to do it all on the foundation of brand truths. 

We’re Allison, and we consume culture with the speed and know-how to place clients into zeitgeist-making moments in ways that ensure they’re not just clicked, followed, and liked – but cemented as a defining part of culture itself.

Today’s sports landscape is more intertwined with mainstream culture than ever before. It’s no longer enough to simply put a shiny athlete in your campaign. Brands must say more, do more and stand for something meaningful to impact culture both on and off the field.

We know that relationship- building across the full ecosystem of reporters, sponsors, properties and fans, is the fuel that brings these stories to life.

Allison Sports is grounded in earned-first media relations proven to deliver value by leveraging existing and planned sports sponsorships, athlete and celebrity endorsements and other marketing relationships. While earn-led, our playbook is dynamic, nimble and solution-focused with one goal in mind: winning.