A huge part of why brands partner with an athlete or sports entity is to be part of the cultural conversation. But how do you determine where you should play and the right fit for your brand? Allison, in partnership with The Harris Poll, recently introduced the Sports Momentum Index, a new tool that measures where fan momentum in sports is, and why. This monthly consumer poll looks at a broad cross section of existing and emerging sports, documenting fans’ impressions of each sport’s personal and cultural relevance as well as their depth of engagement. By providing data that can show where and with whom the momentum is, the Sports Momentum Index is a new and unique resource for marketers interested in investing in sports.
U.S. BRANDS
75.85
83.25
67.20
75.20
77.00
82.15
77.40
71.70
77.90
81.75
69.00
73.85
83.95
82.85
63.25
65.15
63.75
76.40
75.35
70.45
66.75
74.05
71.10
84.20
81.40
64.95
86.45
73.55
71.35
67.40
67.25
74.85
76.05
82.90
87.35
82.60
62.10
82.50
82.70
85.45
77.45
67.40
66.95
83.35
68.60
86.00
75.90
84.20
78.35
83.05
U.K. BRANDS
75.90
79.00
75.20
80.40
76.20
68.30
70.50
65.30
64.90
55.25
68.45
63.80
71.75
73.80
76.50
70.05
78.70
53.40
73.50
79.10
58.90
79.80
76.20
77.80
58.50
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